Skincare · Paid + Organic
Turning a crowded skincare category into a targeted brand-awareness engine.
Deseo Elixir sells skincare products in one of the most competitive consumer categories online, going up against established brands with far larger existing followings.
Ran Facebook page-likes campaigns targeting a wide audience for maximum early exposure
Layered in Facebook traffic campaigns with a narrower, more specific location and interest target
Built Instagram slowly with appealing, on-brand designs and exclusive offers to retain new followers
Refined targeting continuously based on which demographics and interests were actually engaging
High existing demand for skincare products, plus a well-trained team fluent in the product line and customer service.
Multiple established competitors already held strong brand recognition in the same category.
A clear USP — products formulated for sensitive skin — gave a specific audience to own rather than compete broadly.
Skincare is discretionary spend; economic pressure on consumers directly affects willingness to purchase.
Deseo Elixir built a real following on both Facebook and Instagram, and its traffic ad campaigns generated qualified link clicks and leads that translated into business growth — not just impressions.
Tell us what you're building — we'll show you exactly how we'd approach it.