Cybersecurity · Lead Generation
Making cybersecurity feel urgent — and generating real inquiries because of it.
iQvcloud needed to make cyber security demand-worthy in a Los Angeles market, competing for attention from a narrow, tech-literate B2B audience while data breaches and phishing risk were rising sharply.
Built brand-awareness campaigns around a clear funnel: awareness, interest, decision, action, feedback
Ran targeted Facebook campaigns aimed specifically at generating qualified inquiries, not just reach
Developed a parallel LinkedIn strategy across brand, connections, and ads to reach B2B and B2C buyers
Tracked every inquiry through to a lead, refining targeting toward the audiences that actually converted
A rise in remote work increased phishing and scam risk industry-wide, creating real urgency around the product.
Being based in Los Angeles made it harder to reach a wide enough tech-sector audience.
Cyber security has near-limitless demand — every business is a potential buyer.
Competing for attention across highly specific sectors — corporate, government, media, medical, and legal — each with different buying triggers.
iQvcloud's ad campaigns generated 15+ inquiries and 20+ leads directly from social platforms. We now manage iQvcloud's ongoing social strategy with measurable, highly-targeted precision.
Tell us what you're building — we'll show you exactly how we'd approach it.