Cosmetics · Multi-Channel
Building a cosmetics brand's presence across four platforms from zero.
Reensing Sweetness entered a makeup category where new product lines launch daily, competing against brands with existing loyal followings and established discovery channels.
Ran Facebook engagement and page-likes campaigns with visually distinctive, on-brand creative
Built Instagram from a zero-brand-image starting point into a recognizable visual identity
Used Twitter for direct, low-friction engagement with the brand's audience
Ran Pinterest boards specifically to drive traffic back to the Reensing Sweetness website
A large, engaged market of makeup buyers in the USA gave real room for creative organic content.
New lip gloss, lipstick, and blush lines launch constantly, each competing for the same attention.
Over 84% of higher-income women use five or more cosmetics products regularly, with real appetite for natural and cruelty-free brands.
A crowded market makes it genuinely difficult for buyers to discover new brands amid established options.
Page likes grew over 9,000%, post reach grew over 88,000%, and engagement grew over 1,800% during the reporting period — a brand built from no social presence into a measurable, multi-channel strategy.
Tell us what you're building — we'll show you exactly how we'd approach it.