Publishing · Book Marketing
Turning social awareness into #1 category rankings on Amazon.
Based in the United Kingdom, romance author Sue Vout needed to establish herself as a brand from scratch — a genuinely hard task in a genre (erotic and romance fiction) that's difficult to promote through standard social content, while also figuring out how to make Amazon work as a sales channel.
Ran thorough keyword research to understand how romance readers actually search and discover new authors
Built engagement campaigns focused on page likes and brand awareness, reaching 22,000 people over three months on a minimal budget
Ran a product-focused message campaign, tracking every link click through Pixelfy to measure real lead generation
Launched a targeted Amazon Kindle ad campaign built around romance-genre keywords
The Amazon keyword campaign ranked Sue Vout's titles #1 in their category, while reach grew 3,817%, engagement 323%, and awareness 168% — establishing a previously unknown author as a recognized name in the UK romance market.
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