Lifestyle Brand · Multi-Channel
Building a measured presence across Instagram, Facebook, and Twitter from the ground up.
Unicorn Brooklyn needed a coordinated presence across three different social platforms — Instagram, Facebook, and Twitter — each with its own audience behavior, without a prior baseline to build from.
Published a consistent cadence of content across Instagram, Facebook, and Twitter over a 12-month period
Ran Facebook ad campaigns tracked through Facebook Pixel to measure real on-site actions, not just clicks
Carried out competitor analysis to benchmark performance against similar accounts in the space
Closed the reporting period with a defined action plan: more paid + organic follower growth, inquiry ads, and refreshed brand creative
Over twelve months, Unicorn Brooklyn went from no coordinated social presence to an active, cross-platform channel with real reach, tracked ad performance, and a documented plan for where to invest next.
Tell us what you're building — we'll show you exactly how we'd approach it.